WorldFirst is a fast-growing foreign exchange platform for individuals and international businesses, based out of the UK. Founded in 2004, they now have a global team of 650, with over 450,000 global customers, and over 150,000 global businesses using them for international transactions.
Like many brands in the financial sector, search marketing has always been at the forefront of WorldFirst’s overall digital strategy, and they were struggling to scale their social audience activity.
With the rise of social media, customers are more connected and empowered than ever, forcing financial companies to provide top-notch experiences alongside their traditional services. With the help of Marin, WorldFirst wanted to effectively take advantage of social advertising as a powerful acquisition channel, while boosting customer relationships and upselling premium services.
“Building Search Intent Audiences has helped us align both our Search and Social campaigns in order to drive higher quality interactions with those more interested in our product. Layering this with Budget Optimizer has ensured a much more targeted approach at a higher conversion rate and lower overall costs.”
-Head of Digital Acquisition / WorldFirst
By leveraging MarinOne Budget Optimizer and Search Intent Audiences, the WorldFirst team generated outstanding results on Facebook:
increase in conversions
decrease in CPL
increase in click volume