Prijsvergelijken.nl is a telecom comparison website in the Netherlands. With its comparison tool, users can enter their address and immediately see which telecom service providers are in their area, as well as price. Users can compare Sim Only packages, broadband, internet + TV bundles, and more.
The company was looking to increase its traffic and boost conversions while keeping the cost per acquisition down, particularly for their Sim Only packages.
Using Google Ads Smart Bidding and manual optimizations, the Prijsvergelijken.nl team was spending countless hours analyzing campaign data to determine the appropriate bid strategy for the corresponding campaign targets.
The company started to look for ways to improve productivity and increase their ROAS. Marin suggested testing our bidding algorithm for an automated approach.
“With Marin’s advanced bidding rules, we were able to not only beat our paid search revenue targets, but also reduce the amount of time spent on paid search each week. Marin’s automation and machine learning takes into account signals that are way beyond our scope, and helped deliver great results.”
- 10.5% increase in conversion volume
- 13.2% increase in ROAS
- 21% increase in revenue
- 14% decrease in CPC